Search Engine Optimization (SEO) is one of the many aspects that you should never leave out of your online marketing strategies. If you’re looking to boost your business’s online presence, searchability, online visibility, and brand awareness, you’ve come to the right place. Today, let’s talk about how you can improve SEO of your website and boost your conversions and online sales!
To have a brief overview of what we’re going to look at, here are what you can do to improve the SEO of your website.
- Proper Keyword Research
- Getting External Referral Links
- Cross-Device Compatibility on Website
- Highly Relevant Domain Name
- Good User Experience
If you’re looking for a digital marketing agency to handle the hard work, then check out our SEO service page and see how we can help you. And if you’re wondering what we, as an online marketing service provider does to boost your SEO, read on!
What is SEO?
Ever wonder whenever you write key phrases on search engines like Google, Bing or Yahoo, only particular sites come on the top of SERPs? For instance whenever I write free encyclopedia; Wikipedia comes on the top. The science behind this top result is SEO.
For those who’re new, here’s what is SEO.
Search engine optimization is a process that affects the visibility of a webpage or a website in a search engine organic results. These organic results are referred to as unpaid, natural or sometimes earned results.
In other words, it consists of a specific set of rules which we have to follow to get one’s webpage or website in the top results of a search engine.
As it has been mentioned earlier that specific rules have to be followed in order to rank better. Let’s talk about those most important considerations.
How to Improve SEO of Your Website?
As a professional SEO agency, there are a lot more complex steps that we use to rank your website to boost your online presence. To have a rough idea of how it’s like, here is a brief version of how you can improve the SEO of your website.
Relevancy of content is one of the most important elements. Search engines look for the most relevant content to show in response to a searcher’s query.
Remember, the main goal of a search engine like Google or Bing is to help people solve their problems. Therefore, the first thing to have in mind if you want to rank your article or website is, you guessed it – solve their problems.
Make sure your website has the information or products that appeal as a solution for the readers.
Proper Keyword Research
The word “Keyword” pops up in our mind whenever we think of SEO. These are the words for which people are searching for in their queries.
If these keywords are in content, SEO Crawler (programs used by search engines to scan and analyze a web page to determine its rank) will take these into consideration while determining your site’s ranking on the search result pages.
Hence, it’s one of the first steps of what we, as an SEO agency do when we’re helping our clients to rank their websites.
There are lots of tools that you can use for keyword researching. For example, SEMrush, Ahrefs, Moz, Keysearch, and a lot more. Most of them are paid tools, however, you can sign up for their free trial, which most of them offer.
Getting External Referral Links
According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals Google uses to rank your website for search.
Throughout the past years, Google had been consistently updating its algorithm to identify websites that are doing keyword-stuffing. So, it’s best to look for genuine links from high authority websites that are relevant and in the same niche.
One of the best ways to get a backlink to your website is by guest posting, i.e. posting your content on bigger websites (with higher Domain Authority) in return of a referral link inside the content and in the author box. This doesn’t only get you a backlink but also exposes you to a wider reach of audiences, hence boosting your online visibility and presence.
With increased brand recognition, you build trust with your potential customers and hence, improving your online sales organically.
Cross-Device Compatibility on Website
Cross-device compatibility is as important as other factors are. According to the official statements by Google, more than 50% of the online search queries are performed on mobile. However, this percentage still varies among different countries.
But there’s one thing for sure – the percentage will just keep increasing.
Hence, it’s extremely important to make your website compatible and responsive so that users can explore seamlessly on any device they’re using. We call this a responsive website.
In fact, it’s one big factor that Google takes into consideration when it’s trying to rank your website.
Highly Relevant Domain Name
In addition to these, if the site domain name includes some keywords, it will help in SEO a great deal.
Businesses that have a strong keyword in their name rank 1.5 spots higher than if there is no keyword in the name (Local SEO Guide, 2016). Similarly, three to four keywords in each landing page URL is also recommended.
For example, let’s compare two websites that are trying to rank for “Zoo Negara Malaysia”. ZooNegaraMalaysia.My will surely take much fewer efforts to rank for that particular keyword compared to other travel websites like TripAdvisor.com and Traveloka.com.
If you have yet to create your website, you may consider the option of adding keyword into your domain name. But that’s not a very common practice, since most of the time, your website is mainly YourBrand.com or YourCompany.com.
Good User Experience
A professionally designed website that has characteristics like user-friendly navigation, relevant internal linking, related content, fast loading speed of the website, and cross-device compatibility, are more likely to engage with readers more.
As a result, the readers will enjoy a better user experience and stay longer on the website.
In fact, the time that users spend on a website and what they do will be tracked by Google. The data is then accessible by the owner of the website through Google Analytics.
It’s one of the metrics SEO agencies and web developers use to grasp the results of their work and see where they can improve.
Also, this is one of the most important factors when it comes to ranking. Time per session, bounce rate, number of returning users, and much more, are used as ranking factors by Google.
Make sure you put efforts into improving your website and retaining the readers! To check your website score, GTMetrix is a great and free tool.
Wrapping It Up
So, now you have an idea of how SEO services are like. If you’re looking for SEO experts to do the work, feel free to contact us and get a free consultation. Remember to share this to those who’re interested and check out more of our services on PPC advertising and social media marketing. Let us help you grow your business and boost your online sales!
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