12 Most Essential On-Page SEO Ranking Factors For Higher Ranking

12 Most Essential On-Page SEO Ranking Factors For Higher Ranking

The competition to appear at the top of Google Search has never been higher. It’s also more complicated and involved than it was ten years ago. This makes it incredibly challenging for Search Engine Optimization (SEO) experts and companies to do their jobs. Many professionals and businesses concentrate on off-page and technical elements, such as link development and code modification.

Most people believe that on-page SEO consists of just placing a few keywords here and there. That is untrue. Although keyword placement still helps, it’s no longer as important as it once was.

Meanwhile, on-page optimisation is regarded as the most accessible aspect of SEO. Without having a lot of technical expertise, you may have total control over it. The whole thing could appear too overwhelming or complicated if you are unfamiliar with SEO or SEO factors. But as it turns out, you can follow several straightforward procedures to improve the SEO performance of your web page.

We’re also here to help!

In this post, we’ll go over some of the most crucial on-page SEO elements that may significantly improve the SEO for your business.

What is On-Page SEO?

When it comes to on-page SEO, it means optimising web pages to gain organic traffic and enhance a website’s rankings in the search engine results pages. This entails strengthening a page’s HTML, internal links, metadata (meta description, meta title, keyword density), and posting just the best, most pertinent photos and material. With the help of on-page SEO, you can integrate all these elements of a website to create an optimised webpage.

Since on-page SEO is based on the page’s actual content, everything on the site might impact SEO. These contain text, audio, video, multimedia files, metadata, CSS, HTML code, JavaScript, and more. Generally, this is called “content”, even though marketers often consider “content” as the page’s main text.

On-Page SEO vs Off-Page SEO


On-Page SEO

Off-Page SEO


On-page SEO entails producing quality content, making intelligent keyword choices, placing those keywords correctly, giving each page a suitable title, etc. 

Off-page SEO entails link building, boosting link popularity, optimisation of search engines, and trading.


The entire website will be evaluated using on-page SEO. 
Website promotion will be done using off-page SEO.

Internal linking will be used for on-page SEO. 

Direct linking will be used in off-page SEO.


Techniques that are used in on-page SEO.

Publish high-quality content.
Optimize page titles and meta descriptions.
Optimize page content.
Headings and content formatting.
SEO Images and other multimedia elements.
URL optimization.
Internal links.
External links.

Techniques that are used in off-page SEO.

Influencer Outreach.
Contribute as Guest Author.
Social Media Engagement.
Social Bookmarking Sites.
Forum Submission.
Blog Directory Submission.

Article Submission


Factors that impact On-page SEO are as follows-

Internal Linking
Mobile Friendly
Content Quality
Meta Descriptions
Image Alt Text
Page Speed
Core Web Vitals
Title Tags

Factors that impact Off-page SEO are as follows-


Google Business Profile (earlier Google My Business)


According to MOZ, approximately 70% of website owners’ time is spent on on-page activities. 

Only 30% of the action is on the off-page.

The focus of on-page SEO is the content of your website. 

Your site’s popularity is examined via off-page SEO.

Why Is On-Page SEO Important?

On-page Search engine optimisation (SEO) enables search engines to examine your website and the information linked to it to determine if a user’s query is pertinent to your site. Google’s algorithm is continually being updated to comprehend a searcher’s intent better and provide search results that are appropriate for that user. Your website should evolve along with Google’s algorithm.

Your website and its content must be optimised to the most recent standards followed by businesses like Google. This includes the material accessible to people, such as video, content, and pictures, and the stuff visible to search engines such as HTML and metadata. This will help search engines comprehend your website and determine how to rank it.

Optimising your website’s on-page SEO would be best regardless of your company’s size. One of the most prominent digital marketing techniques is SEO, which enjoys enduring popularity due to its consistent return on investment. As a matter of fact, on-page SEO provides the highest return on investment (ROI) of almost any digital marketing technique due to its relatively cheap cost and long-term benefits, which may help websites develop and attract passive visitors for years.

Nearly 40% of internet revenue originates from search traffic since search engines like Google account for up to 50% of all website traffic. Here is another item to consider: More than 32% of keyword traffic on Google goes to the first result, and up to 91.5% of traffic comes from the first page of search results.

On-page SEO is crucial for this reason. It’s possible that without it, your website would significantly miss out on possibilities to rank for search terms related to your industry. Without an SEO plan, competition may drive your website down in search results. This is a significant factor in the hiring of an SEO service by many businesses since the market for search marketing has expanded to account for around $79 billion.

12 Essential On-Page SEO Factors

Want to discover which on-page SEO components you should focus on improving? We’ve created this detailed but actionable list of the 12 most important Google ranking factors.

To have the most significant impact, you’ll need to focus on optimising each of them on every page of your website.

Check them out below:


SEO Writing
Visual Content


Title Tags
Meta Description
Image Optimization

Website Architecture

Site Speed
Responsive Design


You’ve probably heard that content is king.

SEO without it is akin to a brand-new sports vehicle without an engine: it may look lovely, but it won’t get you anywhere. However, not all material is created equal.

To enhance your on-site SEO, take into account the following content factors:


Google ranks the calibre of material on pages and websites using a concept known as E-A-T, or Expertise, Authority, and Trustworthiness. For on-page SEO, this implies that you have to persuade Google that the data on your website is reliable and of a high standard.

Google generally strives to display the most reliable and high-quality material at the top for consumers. You will achieve higher ranks if you can demonstrate that you are an expert in your subject and produce high-quality material using your knowledge.


The terminology you choose is the most straightforward approach to let them know that the information on your website responds to a user’s query. Pages with the query’s keywords in the body, headers, or both are more likely to be pertinent to the search.

Sometimes it’s simple to figure this out. You should probably use keywords like “SEO service,” “SEO agency,” and “SEM” when optimising the website of an SEO agency. Make sure you include long-tail keywords like [SEO service in Kuala Lumpur] if it’s a speciality digital marketing agency

To put it briefly, you must be aware of the search phrases used by your target audience while creating content. To ensure you don’t miss any possibilities, conducting some study is usually a good idea.

SEO Writing

​​The content is ultimately the most important Google ranking factor that will impact your rankings, even though the other components described above and below are also beneficial.

There is more to this than what we previously said about Google’s E-A-T principle.

Good content should go beyond being credible and authoritative to increase organic traffic or local SEO. Along with being SEO-friendly, content should:

Make readability a priority: Users should be able to get the information they’re searching for fast; therefore, your material should be simple to skim.
Avoid overusing keywords: This tactic often referred to as “keyword stuffing,” was formerly employed by unethical SEO experts to manipulate search engine results. Google has a negative opinion of websites that utilise excessive amounts of terms. If you are found using this, your page may see a decline in rank or could be eliminated from the SERPs.
Shorten your sentences and paragraphs: You know how difficult it is to read long material passages if you’ve ever clicked on a website only to be met with an uninterrupted wall of text. By keeping your words and paragraphs brief, you may prevent losing readers.
Utilise subheadings: Due to their size, subheads stand out and draw the attention of readers skimming your page. Use an ample amount of your content to guide readers down the page.
Implement bulleted lists: Despite how meta this may seem, bulleted lists are a helpful tool for organising information into bite-sized portions. Use them wherever it makes sense.

If you don’t accomplish it, even material produced by the foremost authority in the industry won’t appear as the #1 result.

It won’t get any momentum if it’s just one big block of dry, uninteresting material about a subject that only a select few will comprehend or find intriguing.

Visual Content

Adding pictures, videos, and infographics to your website do more than making it more appealing to the eye. Additionally, it offers you chances to improve your SEO.

If you don’t use photos, you’re losing out on traffic because more than 36% of customers use visual search when they purchase online. Make sure you’re optimising your accompanying text whenever possible.

Keep an eye on your picture file sizes to avoid delayed loading. Create shareable versions of your photographs to find backlinking possibilities that might increase your E-A-T.


The coding used to organise the content of your web pages is known as HTML or HyperText Markup Language.

They instruct the user’s browser as to what and where to display. Additionally, it provides search engines with information about your page’s subject and how to rank you.

Here are the on-page SEO HTML elements to consider:

Title Tags

Every page of your website will have a section of HTML code known as the “title tag.” They provide the initial indication of the page’s content to visitors and search engines. When someone searches, the title tag you specify for the page generates the clickable link in the search results.

The subject of the page should be introduced in the title tag. Title tags are not a significant on-page component by themselves.

If you don’t have any that are optimised, it can become significant. When optimising them on your website, you should be careful to avoid the following issues or mistakes:

They are excessively lengthy or short.
They fail to include the primary keyword or subject that the page is intended to rank for.
You use the same title tag across multiple pages.

For instance, you must add the city of that place when constructing a location page for your company. They will then show up in local searches this way.

Alternatively, the title tag should include the item’s name if you have a page that sells a thing. In terms of on-page SEO, they are instant wins.

Meta Description

The meta description is the text underneath the title tag on a search results page. You have more room to work with than a title tag, so utilise it to go into greater detail about the page.

Similar to title tags, they do not constitute one of the most essential elements for on-page ranking on their own. Certainly not directly, according to Google. On the other hand, a strong meta description will encourage readers to click on your website in the search results (aka improve CTR). This will increase website traffic and conversions for you.

Incorporating local signals into the description to benefit users and search engines is a solid local SEO approach.

Image Optimization

We’ve already touched on the significance of visual assets for your website, but now it’s time to go further into their technical details. Alt tags are a little piece of HTML code that aids in explaining to search engines what images, videos, and other media are on your website.

The problem is that although search engines can read and comprehend text, they cannot decipher the content of images or videos. Consequently, add an alt tag for every multimedia piece you put on your website. Consider it the title tag for a particular part of media.

Here are some suggestions to improve yours:

Include alt tags that are search engine friendly.
For a quick loading time, pick the proper file size and format.
Instead of using something like IMG 00001, create your file names.
Make sure your pictures are optimised for mobile.

It’s simply one more tiny approach to aid Google in comprehending the topical focus of your content. Using a screen reader, which reads aloud the tag, is another approach for those with visual problems to understand what is on the website.

Geotagging (For Local Search)

Even though it is a global economy, most commerce is still conducted locally. By making your on-page local SEO more effective, you can connect with individuals in your community. For small- and medium-sized enterprises, this is their primary source of revenue; however, it is less significant for mega-corporations like Nestle or Cola.

When concentrating on local visitors, there are three primary SEO strategies to take into account:

Utilising third-party applications, obtaining reviews, and optimising local listings and citations, such as name, address, phone number (NAP), website URL, and business descriptions.
Enhancing your local content by offering “near me” search functionality, creating material that is specific to a given place, or purchasing a local website or blog.
Optimising and building links with other local businesses and organisations.

Please include the name of your intended market in your keyword list and incorporate it naturally into your article.

Website Architecture

It’s crucial to have a well-structured website for two reasons: A website with a logical layout will first be easier for search engines to index, and second, it will provide users with richer experiences.

Here are the factors to consider when optimizing your site’s architecture:

Site Speed

A cumbersome, slow-loading website does more than annoy and repel visitors; it lowers your search rating. Search Engine Journal took a deep dive into the effect a page’s loading time has on SEO and confirmed page speed is one of the important ranking factors in Google search results. What speed your site must reach, though, changes frequently.

It is achievable now by reaching Google’s Core Web Vitals’ minimal requirement. There are numerous actions you may take if your website doesn’t already adhere to these requirements, such as:

Enabling compression.
Reducing redirects.
Optimizing images.
Leveraging browser caches.

Responsive Design

For the first time in 2016, mobile search traffic outpaced desktop. And that number has only risen in the years after that. Over 56% of all internet usage is now made up of mobile devices, with tablets making up the remaining 2.4%.

Google started giving websites with responsive designs preference in mobile search ranks due to the increase in consumers using mobile devices. While ranking in these results without a responsive layout is still possible, Google highly advises that sites have a mobile version. This mobile-friendly upgrade only affects search results conducted on mobile devices.


Another minor component that informs visitors and search engines about the purpose of a page is its URL structure. Similar to the title tag, it should be kept brief and utilise the primary keyword.

Here are two on-page SEO examples of both appropriate and inappropriate URL structures:

Good = www.example.com/furniture/bookshelf/
Bad = www.example.com/shop/products/23682sndy28.html

The page in a good example is about a bookshelf, as you can see. In the second case, it may go to the exact same page, but you wouldn’t know it was about furniture. Search engines wouldn’t be aware of it, harming your content’s credibility.

You can see that the page falls under the “furniture” category, and that particular page is all about bookshelves. This aids search engines in comprehending that your page strongly emphasises furniture, with several pages devoted to specific brands or sorts.


Recall E-A-T at the very beginning of this article.

Your website may best show its knowledge, authority, and reliability through links from other respectable websites. You should be aware of the following three categories for SEO:

Internal links – or ones that point to another page on your website.
Outbound links – These links, also known as external links, lead to websites on separate domains, such as this one, which points to Google’s SEO page.
Inbound links – Links from other websites referring to your page are frequently called “backlinks.”

Of the three, inbound links are by far the most important. Although they are the most difficult to achieve, they offer the most SEO value.

SEO experts utilise several strategies, such as social networking, the creation of shareable infographics, and even simple requests for backlinks, to produce high-quality inbound connections.

However, not all incoming connections are beneficial. Some links, especially those emanating from guestbooks, forums, and link farms, may be fraudulent to manipulate search engine results. Your rating may suffer if you fail to denounce these.

Your On-Page Optimization Strengthens Other SEO Action

As of now, you are aware of on-page SEO strategies and either use them on your website or hire iMarketing specialists in On-Page SEO. Consequently, you may boost your viewership and revenues while rising to the top of the search results!

The element mentioned above are the most crucial on-page SEO components, and you should consider them while optimising your website. With our extensive SEO Malaysia services available across Malaysia and even internationally, we can assist by using various tools like Ahrefs, Google Analytics, Google Search Console and others if you’re trying to advance your SEO. Contact us to get a free consultation today.


What is On-Page SEO

On-page SEO, also called on-site SEO, optimises web pages to increase a website’s ranking in search results and attract organic visitors. On-page SEO includes:

Optimising your headlines.
HTML elements (title, meta, and header).
Posting relevant, high-quality content.

What are On-Page SEO and Off-Page SEO

On-page SEO refers to SEO elements and methods aimed at enhancing elements of your website that are within your control. Off-page SEO refers to SEO elements and techniques intended to advertise your website or brand online.

Why is On-Page SEO is important

Search engines may determine if a user’s query is relevant to your site by analysing your website and its information using on-page SEO. Google’s algorithm is continually being updated to comprehend a searcher’s intent better and provide search results that are appropriate for that user.

Is On-Page SEO more effective than Off-Page SEO

The two types of SEO, on-page and off-page, are essentially two sides of the same coin. Since Google considers internal and external ranking variables, SEO is most successful when used in conjunction with both. Depending on your requirements, you could like to concentrate more on one of those SEO strategies.

What is included in On-Page SEO

On-page SEO refers to the SEO components that you influence on the webpage or in the website code. Examples of on-page SEO include title tags, meta descriptions, structured data, image optimization, headlines and headers, and more.

How long does it take for Google to rank your page

In the first year after publication, 95% of pages don’t appear in the top 10. The 5% of top achievers who made the top 10 took between 61 and 182 days. More robust backlink profiles tend to perform better than weaker ones for websites.

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