Because content marketers typically need help to keep on top of the Google algorithm, which can make or break their campaigns, search engine optimization is challenging.
At the HubSpot Inbound 2022 user conference, marketers’ top concerns were SEO strategy. People often use search engines to find the information they need, and websites that rank well in search results for a specific keyword phrase may receive a lot of traffic. Marketers must understand how to optimise their websites for search engines if they want to improve the position of their web pages in search results.
The primary issues organisations will face with SEO in 2023 are algorithm tweaks, underdeveloped AI, slow results, incorrect keywords and an excess of tools.
Using SEO techniques, businesses may increase website traffic, but the benefits could take a while to show. These strategies take time to develop since they consider several factors, such as page authority, site UX, quantity and quality of content, etc.
Marketers must persevere with a long-term SEO strategy and not give up due to slow results. They should invest time and resources to build a library of top-notch articles tailored to their target audience’s needs. Businesses may also pay for backlinks from other websites that Google trusts to raise their site authority. Backlinks are instances where two websites are linked to one another.
For example, moving to technical SEO and content marketing might “repair” a poor ranking in some circumstances. One element that SEO experts have discovered that has an impact on your ranking is the E-A-T structure. These phrases are shortened in SEO to expert, authoritative, and trustworthy.
Making a long-term strategy prioritising several tasks at once is considerably more critical. Remember that SEO is a never-ending process. Later on today, you’ll gain from your efforts.
Using Incorrect Keywords
Keywords used to be enough to push a website to the first page of a search engine in a galaxy far away, even if it had poor content. However, thankfully, times have changed.
To increase your organic results, you can no longer only rely on keywords because the user intent behind the phrase is now more important than the term itself.
Use tools like SemRush or Ahrefs and do a Google search with the phrase to determine what people are looking for before creating content based on that keyword. Please list every topic you discover and include it in your post.
One thing has stayed the same in the world of SEO: keywords. Google no longer searches for keywords; it now examines your website in greater depth to assess its overall authority, tone, and relevancy. In other words, if you assume that employing keywords alone would help you rank better in search results, you need more time.
Instead, understanding user intent—the more severe problem your users are attempting to solve—is the goal of employing keywords. This information might serve as a guide for your content strategy and more comprehensive marketing strategy. See this helpful post for additional details on including user intent in your keyword strategy.
Making Catchy Meta Descriptions and Titles
A recent study of 5 million headlines found that emotional titles, whether positive or negative, had higher click-through rates (CTR) than neutral ones. Both hostile and neutral titles raised CTR by roughly 7%. Furthermore, websites with meta descriptions had 6% higher click-through rates than those without them.
Although emotionally charged titles may enhance click-through rates, you risk coming across as unduly clickbait-y. For instance, the same study found that “power words,” or buzzwords meant to attract attention, may harm CTR. Avoid using terms with power completely, such as “crazy,” “mad,” and “amazing.”
Google Algorithm Changes
We’ll begin with the most challenging SEO difficulty. Google’s and other search engines’ algorithms are evaluated and improved regularly. They take this action to keep providing searchers with the best content pertinent to their searches. Some tweaks are also made to remain ahead of anyone trying to manipulate their way to the top of the search engines.
Google makes multiple adjustments to its search algorithm every year, which may affect companies’ website traffic. The changes frequently favour high-quality content pertinent to its core keyword phrase.
It is challenging to keep up with the improvements because the algorithm looks at various things, such as content connections, site speed like core web vitals, and content completeness. Nearly 20% reduction in organic traffic across most of the business when the Google algorithm was updated, which is a bit concerning.
Marketing teams have little influence over the Google algorithm, but they do have control over how they respond to it. Businesses aiming to enhance their SEO strategies should also build a solid brand to establish authority in their areas and keep an eye on what Google openly reveals about its algorithm.
AI is used in virtually every business, and marketing is no exception. Although marketers may uncover alternative keywords and create different anchor texts with AI-powered SEO tools, they frequently need help building sophisticated content. The technology is not yet for AI to create a whole piece today. We’ve discovered that it will always go off in the wrong direction.
Despite its inability to write entire articles, AI can still help writers create content. For instance, it can generate title tags, subheads and other content that writers can edit, add to and build on.
It used to be that whenever I wrote an article, I would choose a keyword, write an outline, and then write the article. Now, we prompt a tool with a keyword, and then it suggests more keywords and questions I should use in my headings, which will mean sentences and paragraphs. Then we have to have a human edit it.
Additionally, marketing teams can use AI to generate “efficient content.” This includes comparison pages, templates or FAQs, where the AI can better develop that content.
Too Many Tools
SEO tools may accelerate keyword research, but more tools may be needed to allow output. One tool may be used for keyword research, another for performance monitoring, and another for site crawling by an SEO consultant. Users may feel irritated when they switch between programmes when software stacks include an excessive number of isolated tools.
Before optimising an SEO software stack, marketing executives should look for any feature overlap. For instance, a business may purchase a separate keyword research package and have access to a web crawler tool that includes keyword research functionality. In this case, marketing executives can decide to do away with the standalone device. Additionally, marketers may choose to replace all or the bulk of their specialised goods with an SEO software package to improve their software set’s UX.
The algorithms used by search engines have developed over time, making it harder to mislead them with ruses like keyword stuffing. If marketers are to be successful, they must remain abreast of algorithm adjustments, provide high-quality content, and build their brand’s authority. AI technologies can help to streamline the content generation process, but editors must lead them in the right ways. Additionally, SEO marketers should adjust their SEO tools and come up with.
Wrap-Up of The SEO Challenges Above
The modifications above should be considered if you wish to increase the SEO performance of your eCommerce site. Even though these adjustments may not seem like much, your SEO approach will likely be impacted by them. You can quickly become ready for upcoming changes with the proper knowledge and resources.
Does that look hard to do? You can make sure that your entire SEO strategy is going with our experts in iMarketing MY. Or do you wish to verify the SEO standing of your website immediately? Contact us right now to learn where your website might be enhanced. We are a Malaysian all-rounder SEO Malaysia company that excels in various SEO industry fields, including link building and keyword research. We are here to help you rank better on Google and gain an online presence.