The Importance of Local SEO – Digital Marketing Strategies

Today, a business website is a very important sales and marketing tool. Studies have shown that the majority of consumers head online when they want to buy a product or service. Performing local SEO on your business website can net a large percentage of this market. It can also help to generate revenue for your establishment. To succeed in your enterprise, it is very important to capture the people living and working in your neighbourhood or city. Local SEO can help you accomplish this. Here is more about it and the importance of this process.

What is Local SEO?

This is a set of strategies applied online which are designed to appeal to people who live and work in a specific area. The core of local SEO is geolocation and mapping by search engines. By telling them where your enterprise is located, the search engines will include your business website in the search results of people who are in your vicinity. Here is why you should perform local SEO for your business.

Local searches are highly numerous

According to statistics, local searches make up 46% of all searches performed in the biggest search engine in the Internet, Google. As such, it is important to apply local SEO and ensure that your business shows up whenever consumers in your area perform a search.

Effectiveness

Local SEO is a more effective marketing strategy than other media such as newspaper advertisements or posters. This is because people refer to the Internet more often than they would on newspapers when searching for goods and services.

High rate of conversion

Statistics show that 78% of all local searches end up in a sale. As such, performing local SEO ensures that you get a high rate of conversion. People feel more comfortable shopping in an area that they are familiar with. Therefore, you can use local SEO to attract them to your business and enjoy a high chance of making revenue.

All in all

With more and more people searching for local businesses through their mobile devices, it is important to perform local SEO. Local SEO is not simply a trend, it is necessary. If you are looking for complete SEO Solution for your business, then do not hesitate to contact us. We have been working with SEO for many years. We also have helped reputable brands boost their online sales and awareness. Kindly call us or submit the form below to get our experts consultation.