What Is Title Tags In SEO and Why Does It Matter?

What Is Title Tags In SEO and Why Does It Matter?

Are Title Tags Still Important for SEO in 2022?

Yes, even though Google likes to change your writing more now, title tags are still crucial for SEO. It would help if you didn’t undervalue the significance of title tags when helping Google comprehend what your page is about.

While most people know the value of well-targeted on-page content and a website’s off-site authority for SEO, many view title tags and meta-description as afterthoughts that should be rushed and prepared at the last minute before uploading, this shouldn’t be the case; instead, they ought to be precisely targeted, well-planned, and space-efficient.

What is Title Tag?

​​A section of the HTML code called the HTML title tag allows for the naming of websites.

Where is it to be found? It is not visible on the website but in the browser’s title bar and the SERPs. It’s essential to remember actual people view that title tags. In the search results, they are the first thing users see.

They might persuade potential buyers to visit your page, or they might do the exact opposite. The SEO title tags are like a business card—a message you wish to convey to everyone. You can see that the game is worthwhile, so take your time coming up with exact and intriguing titles.

Exist any guidelines? Many experts once held that title tags couldn’t be more than 55–60 characters (or 600 Pixels). After Google’s update in August 2021, this changed, though. Now, the substance of the title tag is more significant than its length. The content of the webpage and the H1 header should match.

Read More: On-Page SEO Ranking Factors

What is the role of a Title Tag?

Your title tags can be written with SEO in mind and optimised for search engines, just like any other page element. There are various components to this. It must be designed so that both people and algorithms can readily read your web page title tag because both will be using it. Because of this, creating a good title tag requires art and science. Because the title tag is what appears in SERPs, it’s critical that it appropriately describes the page’s content to get users to click on it. Additionally, it must contain keywords that describe the page’s content to search engines.

The title is your first opportunity, as an online retailer, to attract clients’ attention and set yourself out from competitors. Search engines employ click-throughs in their rankings, which a poorly written title tag can decrease.

How long the title tags be?

​​Technically, title tags are measured in pixels. Usually, optimized title tags should have between fifty and around seventy characters. Those character restrictions have been set based on how the titles appear on desktop and mobile devices.

Only some will be able to see the entire title tag in the SERPs if it is about 70 characters because title tags that are longer than what Google displays in the search engine results pages (SERPs) will be shown clipped off. After all, Google uses between 50 and 70 characters for title tags in the SERPs. However, Google does not advise the SEO community to do that. The SEO community created a standard for title length of 50 to 70 characters based on what Google can display.

Those display restrictions depend on what mobile and desktop browsers can display. Recommendations for title tag length are not for ranking purposes. Google has never said that its ranking algorithms are only capable of indexing text between the character restrictions of 40 and 70. Therefore, accepting the recommendation to keep the title tag to 70 characters for ranking purposes makes little sense since it depends on what is displayed. You can observe that the suggested upper maximum for title tags is 70 characters.

Why are title tags important to SEO?

The key text that describes your page on the URL is the title tag. As the title tag appears on browser tabs, search engine results pages, and share links on external websites, your site’s title tag is one of the crucial on-page SEO components.

Search engine results pages

Your title tag will appear in the link provided by the search engines when they bring up a page on your website.

Search engines will highlight those terms in the search results if a user types a query, including the keywords you added to the title tag. As a result, the user is more visible, and you can see an increase in click-through rates.


The title tags are next to your favicon at the top of a browser’s tabs. Additionally, if you can obtain a bookmark from a user, your title tag will be the suggested text for the bookmark.

External links and social media

Many websites, including Facebook and Twitter, use a web page’s title tag as the link anchor text because it displays its content.

Steps to creating an SEO Friendly Title Tag

Search engine optimization specialists frequently overlook the minute but crucial details like title tag optimization while checking off the checklist of significant and noticeable SEO components like keyword research, mobile optimization, and backlinking. Most people who intentionally address them do it inappropriately. Here are the techniques you may use to improve your website’s click-through rates, make your title tags more SEO-friendly, and attract customers.

Are you prepared to begin writing headlines that get clicked on?

1. Know the purpose of your user’s search

It’s wise first to understand your content and how your target audience would look at it before diving into SEO. Utilizing details such as age, gender, work position, disposable income, browsing patterns, interests, anxieties, etc., create mini profiles of your typical site visitors. Check if your present title tags correspond to how you believe they could phrase their queries. To better understand the effectiveness of your current tags and evaluate how much change is required for SEO-friendliness, think about performing SEO title testing.

2. Include key phrases

Google’s algorithm may appear clever, but in order to discern what a page is about, it actually needs assistance from the content writer. The keyword is the SEO feature in the title and main content that search engines trust the most. To attract new organic searches and searches from people who are sure of what they want and are about to purchase, consider including as many heads and long-tail keywords as possible. Key phrases include “SEO services,” “digital marketing agency,” and “search marketing,” among others. Long-tail keywords are lengthier and more precise, as their name suggests. Examples include “SEO agency in Kuala Lumpur” and “SEO service in Kuala Lumpur”

3. Go directly to the point

Although a page’s title tag may not be visible to visitors while on your website, it will still be displayed as the blue link in the search results, the issue is that Google imposes a word restriction and a pixel limit. Texts beyond these limits are elliptically altered and hidden from the searcher. Thus, your goal with your keywords should be to be concise and direct. Additionally, avoid using stop words like and, but, the, with, or, and so, and give primary keywords priority.

4. Avoid Over-Branding

Branding should always take a back place when developing title tags because your goal is search engine optimization. If Google gave you a limited amount of pixel space, it would be a brilliant idea to include your company’s URL or brand name in your headlines. If your company is well-known and you anticipate that your brand name will appear in most searches, it would also be advantageous to use it in your title tags. The same is true for companies that provide exclusive goods or services that no one else does.

Common Mistakes when writing title tags

Let’s look at the most typical error in each category since title tags are crucial for SEO, content promotion, and branding. You’ll always create a strong optimized title tag if you avoid these three.

Using irrelevant keywords in the title tag

Even if the keywords don’t correspond with the page’s content, it can be tempting to include them in the title tag. For example, using “complete SEO services” in the page’s title tag only discusses one service or the company’s history.

When title tags and on-page content are out of sync, Google crawlers become perplexed and frequently ignore the page. This is unfortunate because readers who click through to the page and need clarification on the misaligned title tags often leave the site quickly and become irritated with the business. Non-relevant keywords harm SEO, content promotion, and branding, which results in fewer readers and conversions. This mistake is fatal for lead generation.

Over Promising

If the material is good, provocative title tags are an excellent link bait tactic or draw people through social sharing. Readers become dissatisfied when content falls short of the promise of the title tag, which has the reverse effect of what was intended. The brand image is harmed as a result of it, not improved, because of the content.

Extreme titles are frequently a panicked response to content overload. Marketers of content assume that they need to give their content an attention-grabbing title to read it. Beware of this mentality. We have always advocated for factual, detailed title tags for business content. Informational value prevails over spectacular value in business. If generating leads is your goal, you want to find qualified, serious readers, for quick pleasure online. They only increase traffic and decrease conversion rates.

Non-Strategic Branding Elements in the Title Tag

From a branding perspective, “Keyword Keyword Keyword | Company Name” is a solid default structure for specific pages, but not necessarily all pages. The plus side of including branding elements such as company name, brand name, etc. is that it spreads your name in Google SERPs and social media shares.

The downsides are:

Branding elements chew up character count at the expense of keywords;
too much company name repetition may annoy readers; and,
for many types of pages, the branding elements could be more important to readers.

Branding elements can have not only a neutral effect on readers but also a negative one. From a lead generation perspective, hitting the right keywords will attract a giant pool of qualified traffic.

On the other hand, certain website pages scream for branding. They include:

Company pages: The content is about the company; a branding element is entirely relevant.
Job listing pages: If people share links to your job listing pages, job candidates will be supremely interested in the name of the company offering the job.
Company news pages: Same as job listings; anyone reading a news story about a company wants to know the company’s name.
Bottom line: Branding decisions relating to title tags must be made in a manageable manner. Think about how the brand refers to the page’s content to readers.

Optimize your title tags with iMarketing

The query “what is a title tag?” has been addressed on this page to help you improve your ability to optimise yours.

Optimising your title tags is an excellent first step to creating a page that ranks at the top of search results. A quick page description can draw readers in and increase awareness of your resources, services, and goods. Services from a top SEO provider are essential when optimising your website.

Top SEO Malaysia firm iMarketing has over years of expertise in developing and implementing effective SEO tactics.

We design a successful strategy to generate income and target visitors, starting with keyword research and content generation. We’ll develop a tailored approach for your particular business and demands using the knowledge of our team to support your campaign.
Speak with a professional by contacting us online or by visiting our website.

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